Application of information technology in creative economy: Manufacturing vs. creative industries ¬リニ

Article history: Received 16 October 2014 Received in revised form 6 April 2015 Accepted 8 April 2015 Available online 22 April 2015 The primary purpose of this paper is to review the historical development of the application of IT, its relationships with corporate strategy, and its influence on corporate performance. The secondary purposes are to empirically investigate the above relationships and the differences in these relationships between creative and manufacturing industries and to identify the most powerful IT traits for a firm's success in each industry in Korea. The research findings confirmed that application of IT provides several kinds of competitive advantage such as efficiency, threat, functionality, attack, and integration, and that it significantly contributes to corporate performance. Application of IT plays significant roles in mediating between corporate strategy and performance. The research findings indicate that IT traits of efficiency and integration are the twomost powerful competitive advantages for corporations. These research results indicate that corporate strategy is essential in delivering high corporate performance in both creative and manufacturing industries. Firms in creative industries should seriously consider IT traits of efficiency and threat, while firms in manufacturing industries should deeply take IT traits of efficiency and integration into account. © 2015 Elsevier Inc. All rights reserved.